FOOT is the brand developed by the project H.O.S.T. – The Heritage of Olive Tree for Sustainable Tourism – to jointly promote four Mediterranean touristic destinations pivoting on olive tree heritage and on open air activities, with special refers to running sports.
H.O.S.T. has been funded by COSME-Competitiveness of Enterprises and Small and Medium-sized Enterprises Programme of the European Commission (EC), aiming at supporting competitiveness of small and medium Enterprises in 2014-2020.
H.O.S.T. overall budget is € 233.990 (75% EC funded), has started its activities on June 1st 2015 and have an overall duration of 18 months.
What areas are involved?
The project HOST targets Monte Pisano area for Italy, the Island of Lesvos for Greece, the Obalno-kraška area for Slovenia, the Zejtun municipality and surroundings areas for Malta.
What are the HOST project objectives?
HOST objective is to contribute to the sustainable revitalization of local economies of the four target areas with positive impact on population resilience and on natural and cultural heritage conservation. The project specifically focuses on tourist sector as turning point susceptible to drive economic development. Through the brand FOOT and the related sport events the four areas, localised along a virtual Transnational Route of Olive Tree, are promoted as destinations suitable for sport activities declined in a rural environment.
What are the project activities?
HOST work plan include a set of complementary activities all targeting to providing support to local SMEs of the tourism sector and to promote the involved areas, having economical development as final objective. In details:
- facilitating the networking among tourism sector service providers by building SME networks and DMO Destination management Organisations
- developing communication tools and activities for promoting the areas through the brand FOOT Fit on Olive Trails
- training activities for SMEs of the 4 areas on communication and marketing strategies, experience tourism concept, environmental and cultural assets management, food culture
- develop analyses and marketing strategy report to orient target areas promotional activities
- organise and /or give support to organisers of the 4 running sports events being part of FOOT, and develop tourism packages and side promotional visits/events
- communicate project activities to general public and audience and disseminate project results to stakeholders.
How can I take part?
Please contact the project referent for your area, they will provide you with all information for being committed into HOST activities as a tourism service provider.
Italy: Raffaella NOCCHI firstname.lastname@example.org
Slovenia: Nina PECA email@example.com
Malta: Maria LIMONGELLI firstname.lastname@example.org
Greece: Anastasios M. PERIMENIS email@example.com
Who are the implementing partners?
Aurora CUDDEMI firstname.lastname@example.org
Raffaella NOCCHI email@example.com
Maria LIMONGELLI firstname.lastname@example.org
Tamara KOZLOVIC Tamara.email@example.com
Nina PECA firstname.lastname@example.org
The company shareholders are the Union of Local Authorities of Lesvos, the Chamber of Commerce of Lesvos, the Lesvos Union of Agricultural Cooperatives. The company main mission is enabling marginalized rural areas to turn their disadvantages into strength to restart their economies. ETAL S.A. is involved in planning, promoting and implementing local development strategies facilitating synergies between the public and the private sectors and among several professionals and their associations. It takes care also of research projects on employment and conducts technical and financial studies on feasibility and start-up of small scale businesses.
Anastasios M. PERIMENIS email@example.com
HOST is supported by:
Tuscany Region; Council of Europe – Route of Olive Tree; Committee of the Route of Olive Oil of Monti Pisani (IT); Chamber of Commerce of Pisa (IT); Chamber of Commerce of Lucca (IT); Chamber of Commerce of Primoska (SI); Municipalities of Zejtun (MA); Municipality of the Island of Lesvos (GR).